Jude began her career working in market research for Nestle before moving to the agency side. She has worked for a number of research consultancies including as a Director at Opinion Leader where she led corporate reputation work for British Airways and BT and as a Principal at the Office for Public Management where she headed up their research work in education.
Jude joined Insight Exchange following a period at Ofgem setting up and running their consumer insight function. She leads on some our organisational insight work as well as carrying out analytical work for the Big Sofa.