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jude cummins

Jude is a highly experienced research consultant specialising in qualitative and deliberative research. She is passionate about working with organisations to help them really understand and focus on their customers and has worked extensively in both the private and public sector.

jude cummins

Jude began her career working in market research for Nestle before moving to the agency side. She has worked for a number of research consultancies including as a Director at Opinion Leader where she led corporate reputation work for British Airways and BT and as a Principal at the Office for Public Management where she headed up their research work in education.

Jude joined Insight Exchange following a period at Ofgem setting up and running their consumer insight function. She leads on some our organisational insight work as well as carrying out analytical work for the Big Sofa.

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