Big Sofa Experience - The Insight Exchange/title> <link rel="shortcut icon" href="file:///Macintosh HD/Users/rosemarylidington/Documents/favicon.ico" > <link href="file:///Macintosh HD/Users/rosemarylidington/Documents/styles.css" rel="stylesheet" type="text/css" /> <script src="file:///Macintosh HD/Users/rosemarylidington/SpryAssets/SpryEffects.js" type="text/javascript"></script> <script src="file:///Macintosh HD/Users/rosemarylidington/Documents/Scripts/swfobject_modified.js" type="text/javascript"></script> <script type="text/javascript">  </script> <style type="text/css"> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? 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" /> </head> <body onload="MM_preloadImages('file:///Macintosh HD/Users/rosemarylidington/Documents/images/howwework2.png','file:///Macintosh HD/Users/rosemarylidington/Documents/images/people2.png','file:///Macintosh HD/Users/rosemarylidington/Documents/images/ourphilosophy2.png','file:///Macintosh HD/Users/rosemarylidington/Documents/images/forus2.png','file:///Macintosh HD/Users/rosemarylidington/Documents/images/ourapproach2.png','file:///Macintosh HD/Users/rosemarylidington/Documents/images/outsideinsight2.png','file:///Macintosh HD/Users/rosemarylidington/Documents/images/customerexperienceimprovement2.png','file:///Macintosh HD/Users/rosemarylidington/Documents/images/thebigsofa2.png','file:///Macintosh HD/Users/rosemarylidington/Documents/images/outsideinsightpic.jpg','file:///Macintosh HD/Users/rosemarylidington/Documents/images/jobs2.png','file:///Macintosh HD/Users/rosemarylidington/Documents/images/ieteam2.png','file:///Macintosh 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<div id="pageheading"> Improving And Innovating The Customer Experience </div> <div id="lightwindmill"> <object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="30" height="40" id="FlashID" title="windmill"> <param name="movie" value="file:///Macintosh HD/Users/rosemarylidington/Documents/vids/windmill.swf" /> <param name="quality" value="high" /> <param name="wmode" value="transparent" /> <param name="swfversion" value="6.0.65.0" />  <param name="expressinstall" value="file:///Macintosh HD/Users/rosemarylidington/Documents/Scripts/expressInstall.swf" />   <object type="application/x-shockwave-flash" data="file:///Macintosh HD/Users/rosemarylidington/Documents/vids/windmill.swf" width="30" height="40">  <param name="quality" value="high" /> <param name="wmode" value="opaque" /> <param name="swfversion" value="6.0.65.0" /> <param name="expressinstall" value="file:///Macintosh HD/Users/rosemarylidington/Documents/Scripts/expressInstall.swf" />  <div> <h4>Content on this page requires a newer version of Adobe Flash Player.</h4> <p><a href="http://www.adobe.com/go/getflashplayer"><img src="http://www.adobe.com/images/shared/download_buttons/get_flash_player.gif" alt="Get Adobe Flash player" width="112" height="33" /></a></p> </div>  </object>  </object> </div></div> <div id="container1"> <div id="column1"> <div id="homebutton"><a href="file:///Macintosh HD/Users/rosemarylidington/Documents/index.html">Home</a></div> <div id="aboutusbutton"><a href="file:///Macintosh HD/Users/rosemarylidington/Documents/aboutus.html" onmouseover="MM_swapImage('homepic','','file:///Macintosh HD/Users/rosemarylidington/Documents/images/aboutuspic.jpg',1)" onmouseout="MM_swapImgRestore()"> About Us</a></div> <div id="ourphilosophybutton"><a href="file:///Macintosh HD/Users/rosemarylidington/Documents/ourphilosophy.html" onmouseover="MM_swapImage('homepic','','file:///Macintosh HD/Users/rosemarylidington/Documents/images/ourphilosophypic.jpg',1)" onmouseout="MM_swapImgRestore()">our philosophy</a></div> <div id="ourphilosophybutton"><a href="file:///Macintosh HD/Users/rosemarylidington/Documents/howwework.html" onmouseover="MM_swapImage('homepic','','file:///Macintosh HD/Users/rosemarylidington/Documents/images/howwework.jpg',1)" onmouseout="MM_swapImgRestore()">how we work</a></div> <div id="ourapproachbutton"><a href="file:///Macintosh HD/Users/rosemarylidington/Documents/ourapproach.html">Our Approach</a></div> <div id="outsideinsight"><a href="file:///Macintosh HD/Users/rosemarylidington/Documents/forus.html" onmouseover="MM_swapImage('homepic','','file:///Macintosh HD/Users/rosemarylidington/Documents/images/foruspic.jpg',1)" onmouseout="MM_swapImgRestore()">forus</a></div> <div id="CEI"><a href="file:///Macintosh HD/Users/rosemarylidington/Documents/outsideinsight.html" onmouseover="MM_swapImage('homepic','','file:///Macintosh HD/Users/rosemarylidington/Documents/images/outsideinsightpic2.jpg',1)" onmouseout="MM_swapImgRestore()">outside insight </a></div> <div id="forus"><a href="file:///Macintosh HD/Users/rosemarylidington/Documents/customerexperienceimprovement.html">cei</a></div> <div id="bigsofaexperience">big sofa experience</div> <div id="people"><a href="file:///Macintosh HD/Users/rosemarylidington/Documents/people.html">People</a></div> <div id="ieteam"><a href="file:///Macintosh HD/Users/rosemarylidington/Documents/insightexchangeteam.html" onmouseover="MM_swapImage('homepic','','file:///Macintosh HD/Users/rosemarylidington/Documents/images/insightexchangeteam.jpg',1)" onmouseout="MM_swapImgRestore()">insight exchange team</a></div> <div id="jobs"><a href="file:///Macintosh HD/Users/rosemarylidington/Documents/jobs.html" onmouseover="MM_swapImage('homepic','','file:///Macintosh HD/Users/rosemarylidington/Documents/images/jobs.jpg',1)" onmouseout="MM_swapImgRestore()">jobs</a></div> <div id="contact"><a href="file:///Macintosh HD/Users/rosemarylidington/Documents/contact.html" onmouseover="MM_swapImage('homepic','','file:///Macintosh HD/Users/rosemarylidington/Documents/images/contactpic.jpg',1)" onmouseout="MM_swapImgRestore()">Contact</a></div> <div id="contactbox"> <div id="addresstext">The Insight Exchange Partnership<br /> 90 Long Acre<br /> London WC2E 9RZ<br /> tel: +44 (0) 20 7849 3506<br /> email: <a href="mailto:info@insightexchange.co.uk">info@insightexchange.co.uk</a> </div> <p><br /> </p> </div> </div> <div id="bigsofapage1column"> <div id="windfarm"> <object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="490" height="190" id="FlashID2" title="The Big Sofa, Rediscovering The Art Of Consumer Conversation"> <param name="movie" value="file:///Macintosh HD/Users/rosemarylidington/Documents/vids/bigsofa.swf" /> <param name="quality" value="high" /> <param name="wmode" value="transparent" /> <param name="swfversion" value="6.0.65.0" />  <param name="expressinstall" value="file:///Macintosh HD/Users/rosemarylidington/Documents/Scripts/expressInstall.swf" />   <object type="application/x-shockwave-flash" data="file:///Macintosh HD/Users/rosemarylidington/Documents/vids/bigsofa.swf" width="490" height="190">  <param name="quality" value="high" /> <param name="wmode" value="opaque" /> <param name="swfversion" value="6.0.65.0" /> <param name="expressinstall" value="file:///Macintosh HD/Users/rosemarylidington/Documents/Scripts/expressInstall.swf" />  <div> <h4>Content on this page requires a newer version of Adobe Flash Player.</h4> <p><a href="http://www.adobe.com/go/getflashplayer"><img src="http://www.adobe.com/images/shared/download_buttons/get_flash_player.gif" alt="Get Adobe Flash player" width="112" height="33" /></a></p> </div>  </object>  </object> </div> <div id="bigsofatitle">Big Sofa Experience</div> <div id="productstagline">Re-discovering the art of consumer conversation</div> <div id="bigsofatext1"> <p>The Big Sofa Experience is a video-led approach to consumer conversations. It involves us plonking a sofa in a high street or shopping centre (or wherever), and inviting people to sit down, have a cup of tea, and talk to us. </p> <p>The strange thing is that people really are happy to open up and talk about themselves – often in a frank and revealing way. Vox pops and focus groups are great for giving you answers or reactions to specific questions; but The Big Sofa Experience brings people’s lives into your organisation, showing you what people are like, what’s on their minds, and how macro issues are playing out in their lives.</p> <div id="bigsofatitle1">Watch our intro to the Big Sofa Experience below:</div> <p> </p> <div id="bigsofaintrovideo"> <object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="378" height="202" id="FLVPlayer"> <param name="movie" value="file:///Macintosh HD/Users/rosemarylidington/Documents/FLVPlayer_Progressive.swf" /> <param name="quality" value="high" /> <param name="wmode" value="opaque" /> <param name="scale" value="noscale" /> <param name="salign" value="lt" /> <param name="FlashVars" value="&MM_ComponentVersion=1&skinName=file:///Macintosh HD/Users/rosemarylidington/Documents/Corona_Skin_3&streamName=file:///Macintosh HD/Users/rosemarylidington/Documents/vids/bigsofaintro&autoPlay=false&autoRewind=false" /> <param name="swfversion" value="8,0,0,0" />  <param name="expressinstall" value="file:///Macintosh HD/Users/rosemarylidington/Scripts/expressInstall.swf" />   <object type="application/x-shockwave-flash" data="file:///Macintosh HD/Users/rosemarylidington/Documents/FLVPlayer_Progressive.swf" width="378" height="202">  <param name="quality" value="high" /> <param name="wmode" value="opaque" /> <param name="scale" value="noscale" /> <param name="salign" value="lt" /> <param name="FlashVars" value="&MM_ComponentVersion=1&skinName=file:///Macintosh HD/Users/rosemarylidington/Documents/Corona_Skin_3&streamName=file:///Macintosh HD/Users/rosemarylidington/Documents/vids/bigsofaintro&autoPlay=false&autoRewind=false" /> <param name="swfversion" value="8,0,0,0" /> <param name="expressinstall" value="file:///Macintosh HD/Users/rosemarylidington/Scripts/expressInstall.swf" />  <div> <h4>Content on this page requires a newer version of Adobe Flash Player.</h4> <p><a href="http://www.adobe.com/go/getflashplayer"><img src="http://www.adobe.com/images/shared/download_buttons/get_flash_player.gif" alt="Get Adobe Flash player" /></a></p> </div>  </object>  </object> </div> </div> <div id="bigsofatitle2">How you can use Big Sofa Experience</div> <div id="bigsofatext2"> <ul> <li>The Big Sofa Experience enables us to see real people talking naturally about the things that really matter to them. </li> <li>It’s a powerful customer closeness tool, that actively shows people in the business what your customers are saying about their lives – as well as about you and your competitors.</li> <li>It’s an ongoing planning resource that connects with other information around knowledge, trends and social change, creating a consumer library for organisation-wide use. </li> </ul> <div id="bigsofatitle3">A Taster - Louis and Guy, customers on the Big Sofa: </div> <p> </p> <div id="bigsofaintrovideo"> <object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="378" height="202" id="FLVPlayer1"> <param name="movie" value="file:///Macintosh HD/Users/rosemarylidington/Documents/FLVPlayer_Progressive.swf" /> <param name="quality" value="high" /> <param name="wmode" value="opaque" /> <param name="scale" value="noscale" /> <param name="salign" value="lt" /> <param name="FlashVars" value="&MM_ComponentVersion=1&skinName=file:///Macintosh HD/Users/rosemarylidington/Documents/Corona_Skin_3&streamName=file:///Macintosh HD/Users/rosemarylidington/Documents/vids/louisandguy&autoPlay=false&autoRewind=true" /> <param name="swfversion" value="8,0,0,0" />  <param name="expressinstall" value="file:///Macintosh HD/Users/rosemarylidington/Documents/Scripts/expressInstall.swf" />   <object type="application/x-shockwave-flash" data="file:///Macintosh HD/Users/rosemarylidington/Documents/FLVPlayer_Progressive.swf" width="378" height="202">  <param name="quality" value="high" /> <param name="wmode" value="opaque" /> <param name="scale" value="noscale" /> <param name="salign" value="lt" /> <param name="FlashVars" value="&MM_ComponentVersion=1&skinName=file:///Macintosh HD/Users/rosemarylidington/Documents/Corona_Skin_3&streamName=file:///Macintosh HD/Users/rosemarylidington/Documents/vids/louisandguy&autoPlay=false&autoRewind=true" /> <param name="swfversion" value="8,0,0,0" /> <param name="expressinstall" value="file:///Macintosh HD/Users/rosemarylidington/Documents/Scripts/expressInstall.swf" />  <div> <h4>Content on this page requires a newer version of Adobe Flash Player.</h4> <p><a href="http://www.adobe.com/go/getflashplayer"><img src="http://www.adobe.com/images/shared/download_buttons/get_flash_player.gif" alt="Get Adobe Flash player" /></a></p> </div>  </object>  </object> </div> </div> <div id="bigsofatext3"> <div id="bigsofatitle4"> <p>How The Big Sofa Works</p> </div> <p> </p> <ul> <li> We go to a high street, shopping centre, railway station, pub, post office, store, car dealer etc</li> <li>We set up stall and ask people to come and have a cup of tea and a chat</li> <li>We show them a few cards, each with a broad theme written on e.g. ‘viewer’, ‘home improver’, ‘gardener’, ‘customer’ ‘shopper’, ‘car driver’, ‘charity supporter’, ‘borrower, ‘believer’ – anything that creates the space for a conversation led by them but relevant to your business</li> <li>We ask them to pick cards they identify with and talk to us what they mean to them</li> <li>They really open up, and lead us to different places in natural, two way conversation about them, how they’re thinking, how they’re living, how macro concepts relate to individual lives</li> <li>We film the chat, and produce edited clips that can be sorted into a system accessible online.</li> <li>We can then add other features such as voting buttons or comment boxes for web visitors to give us feedback on the conversation and how much they identify with its substance.</li> </ul> <div id="bigsofatitle5">Get Involved with the Big Sofa Experience</div> <p> </p> <div id="bigsofalinktext">To find out more go to:</div> <div id="thebigsofalink1"><a href="http://www.thebigsofa.com" onmouseout="MM_swapImgRestore()" onmouseover="MM_swapImage('thebigsofalink2','','file:///Macintosh HD/Users/rosemarylidington/Documents/images/thebigsofalink2.jpg',1)"><img src="file:///Macintosh HD/Users/rosemarylidington/Documents/images/thebigsofalink1.jpg" alt="The Big Sofa" name="thebigsofalink2" width="120" height="13" border="0" id="thebigsofalink2" /></a></div> </div> <p> </p> <div> </div> <div> </div> <div> <div> </div> </div> <div> <div> </div> </div> <div> </div> <div> <div> </div> </div> <div> <div> </div> </div> <div> </div> <div> <div> </div> </div> <div> <div> </div> </div> <div> </div> </div> <div id="textbox"></div> </div> </div> <div id="copyrightsymbol"></div> </div> <script type="text/javascript">  </script> </body> </html>