The Big Sofa is a cutting edge digital platform bringing consumer conversation directly to the desktops of business leaders and key decision makers. A hugely flexible web tool that revolutionises how video can be accessed, categorised and viewed. The unique search technology allows you to see real-life conversations with everyday people.
Searching through topics, transcriptions, demographics and analysis, The Big Sofa guides you to specific themes or issues of relevant interest to you and your consumers alike.
The Big Sofa hosts hundreds of video conversations but also has the capability to process existing footage, bringing your video to one central searchable library enabling integration with your own research.
Combining the visible human element with the Big Sofa technology, enables rich insight into the lives of customers never achieved before. A unique offering in the consumer world for those seeking to understand what really drives and motivates their customers on a day to day basis.
